Analyzing Apex Global Brands (NASDAQ:APEX) and bebe stores (NASDAQ:BEBE)

Apex Global Brands (NASDAQ:APEX) and bebe stores (OTCMKTS:BEBE) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, valuation, risk, earnings, institutional ownership and dividends.

Risk & Volatility

Apex Global Brands has a beta of 1.35, meaning that its share price is 35% more volatile than the S&P 500. Comparatively, bebe stores has a beta of 1.39, meaning that its share price is 39% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Apex Global Brands and bebe stores, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apex Global Brands 0 0 0 0 N/A
bebe stores 0 0 0 0 N/A


bebe stores pays an annual dividend of $0.68 per share and has a dividend yield of 11.3%. Apex Global Brands does not pay a dividend.


This table compares Apex Global Brands and bebe stores’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Apex Global Brands -17.93% -29.17% -4.17%
bebe stores N/A N/A N/A

Insider & Institutional Ownership

99.4% of Apex Global Brands shares are owned by institutional investors. Comparatively, 0.0% of bebe stores shares are owned by institutional investors. 16.0% of Apex Global Brands shares are owned by insiders. Comparatively, 59.7% of bebe stores shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares Apex Global Brands and bebe stores’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Apex Global Brands $24.44 million 0.24 -$12.33 million N/A N/A
bebe stores N/A N/A -$138.96 million N/A N/A

Apex Global Brands has higher revenue and earnings than bebe stores.


bebe stores beats Apex Global Brands on 6 of the 9 factors compared between the two stocks.

About Apex Global Brands

Apex Global Brands Inc., a brand ownership and marketing company, creates and manages lifestyle brands worldwide. The company's brand portfolio that spans multiple consumer product categories and retail tiers includes Hi-Tec, Magnum, 50 Peaks, Interceptor, Cherokee, Tony Hawk, Liz Lange, Point Cove, Carole Little, Everyday California, and Sideout. It maintains license agreements with retailers and manufacturers that span approximately 140 countries in approximately 20,000 retail locations and digital commerce. The company was formerly known as Cherokee Inc. and changed its name to Apex Global Brands Inc. in June 2019. Apex Global Brands Inc. was founded in 1988 and is headquartered in Sherman Oaks, California.

About bebe stores

bebe stores, inc. designs, develops and produces a range of contemporary women’s apparel and accessories. The Company’s product offering includes a range of separates, tops, dresses, active wear and accessories for a range of occasions. It designs and develops its merchandise in-house, which is manufactured to its specifications and it also sources directly from third-party manufacturers. The Company also offers accessories, which include jewelry, optical, fragrance, shoes and handbags. The Company operates stores in the United States, Puerto Rico and Canada. In addition, it has an online store at that ships to customers in the United States, Canada, Puerto Rico, the United States Protectorates and internationally via its third-party providers, International Checkout and Shoprunner. It has international stores operated by licensees in South East Asia, the United Arab Emirates, Russia, South America, Turkey and other territories.

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