AO World (OTCMKTS:AOWDF) and NSK LTD/ADR (OTCMKTS:NPSKY) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, valuation, profitability, analyst recommendations, dividends, earnings and institutional ownership.


NSK LTD/ADR pays an annual dividend of $0.55 per share and has a dividend yield of 3.0%. AO World does not pay a dividend.

Risk & Volatility

AO World has a beta of -0.17, meaning that its share price is 117% less volatile than the S&P 500. Comparatively, NSK LTD/ADR has a beta of 1.73, meaning that its share price is 73% more volatile than the S&P 500.


This table compares AO World and NSK LTD/ADR’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
AO World N/A N/A N/A
NSK LTD/ADR 4.92% 8.65% 4.37%

Valuation & Earnings

This table compares AO World and NSK LTD/ADR’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
AO World $1.06 billion 0.36 -$17.77 million N/A N/A
NSK LTD/ADR $8.98 billion 0.52 $505.57 million N/A N/A

NSK LTD/ADR has higher revenue and earnings than AO World.

Analyst Recommendations

This is a summary of current ratings and price targets for AO World and NSK LTD/ADR, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AO World 0 0 0 0 N/A
NSK LTD/ADR 2 0 0 0 1.00

Institutional & Insider Ownership

0.1% of NSK LTD/ADR shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.


NSK LTD/ADR beats AO World on 9 of the 9 factors compared between the two stocks.

AO World Company Profile

AO World plc, together with its subsidiaries, operates as an online retailer of domestic appliances and consumer electronics in the United Kingdom, Germany, and the Netherlands. It also provides logistics and transport services; and ancillary services, such as delivery, connection and disconnection, product protection plan commission, recycling, strategic marketing income, and third-party logistics services, as well as engages in the investment activities. The company sells its products through its Websites and third-party Websites. AO World plc was founded in 2000 and is headquartered in Bolton, the United Kingdom.

NSK LTD/ADR Company Profile

NSK Ltd. manufactures and sells industrial machinery bearings, automotive products, and precision machinery and parts. Its products include ball bearings; roller bearings; bearing units; super precision bearings; bearings for steel industry, mining and construction, papermaking machines, and pumps and compressors; and bearings for special environments, including sanitary, corrosive, vacuum, clean, high-temperature, non-magnetic requirement, and dust-contaminated environments. The company also provides automotive products, which comprise chassis products, such as electric power steerings, steering column and intermediate shafts, and hub unit bearings; power train products comprising engine parts and electrical accessories; and drive train products consisting of automatic and manual transmission, products for motorcycles and all-terrain vehicles, half toroidal CVT POWERTOROS units, and differential gear and propeller shafts. In addition, it offers precision machine components, including ball screws, linear guides, monocarriers, XY tables, and spindles; and accessories, including ball screw support bearings, air bearings, and clean grease, as well as support units for heavy and light loads, machine tools, and small equipment. Further, the company provides megatorque motors; maintenance and repair services; personnel support and consulting services; consulting, design, development, sales, and maintenance services for computer systems and networks; insurance agency services; and warehousing and distribution of bearings and automotive components, as well as manages and rents real estate properties. It serves agriculture, automotive, industrial motor, gearbox, injection molding machine, food processing machinery, machine tool, medical device, mining and construction, motorcycle, office equipment, papermaking machinery, pump and compressor, railway, semiconductor, steel, and wind turbine industries. NSK Ltd. was founded in 1914 and is headquartered in Tokyo, Japan.

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