Shares of Baozun Inc (NASDAQ:BZUN) were down 12.6% during mid-day trading on Wednesday following a dissappointing earnings announcement. The stock traded as low as $43.10 and last traded at $43.77, approximately 7,813,703 shares were traded during mid-day trading. An increase of 333% from the average daily volume of 1,806,175 shares. The stock had previously closed at $50.08.
The technology company reported $0.16 earnings per share (EPS) for the quarter, missing the Zacks’ consensus estimate of $1.37 by ($1.21). Baozun had a net margin of 4.99% and a return on equity of 13.77%. The firm had revenue of $1.70 billion during the quarter, compared to analysts’ expectations of $1.58 billion. During the same period in the prior year, the company posted $0.96 EPS. The company’s revenue for the quarter was up 47.0% compared to the same quarter last year.
A number of equities research analysts recently issued reports on BZUN shares. Zacks Investment Research raised shares of Baozun from a “sell” rating to a “hold” rating in a report on Monday. ValuEngine lowered shares of Baozun from a “buy” rating to a “hold” rating in a report on Tuesday. BidaskClub raised shares of Baozun from a “hold” rating to a “buy” rating in a report on Thursday. CLSA set a $64.00 price objective on shares of Baozun and gave the company a “buy” rating in a report on Friday, July 12th. Finally, Credit Suisse Group reissued an “outperform” rating on shares of Baozun in a report on Wednesday, July 17th. Two analysts have rated the stock with a hold rating and five have issued a buy rating to the stock. The company has a consensus rating of “Buy” and a consensus price target of $55.55.
The stock’s 50-day simple moving average is $48.71 and its 200 day simple moving average is $42.85. The company has a quick ratio of 1.50, a current ratio of 1.84 and a debt-to-equity ratio of 0.15. The company has a market cap of $2.51 billion, a price-to-earnings ratio of 61.21 and a beta of 3.22.
Baozun Company Profile (NASDAQ:BZUN)
Baozun Inc provides brand e-commerce service to brand partners in the People's Republic of China. It offers end-to-end e-commerce solutions, including IT infrastructure setup and integration, sale of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing, and order fulfillment.
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