Splunk (NASDAQ:SPLK) & Cision (NASDAQ:CISN) Head to Head Comparison

Cision (NYSE:CISN) and Splunk (NASDAQ:SPLK) are both computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, analyst recommendations, valuation and dividends.

Analyst Recommendations

This is a summary of current ratings for Cision and Splunk, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cision 0 3 4 0 2.57
Splunk 1 6 23 0 2.73

Cision presently has a consensus price target of $18.00, indicating a potential upside of 53.45%. Splunk has a consensus price target of $145.64, indicating a potential upside of 15.82%. Given Cision’s higher possible upside, equities research analysts clearly believe Cision is more favorable than Splunk.

Valuation & Earnings

This table compares Cision and Splunk’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Cision $730.37 million 2.38 -$24.39 million $0.83 14.13
Splunk $1.80 billion 10.47 -$275.58 million ($1.59) -79.09

Cision has higher earnings, but lower revenue than Splunk. Splunk is trading at a lower price-to-earnings ratio than Cision, indicating that it is currently the more affordable of the two stocks.


This table compares Cision and Splunk’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cision -1.68% 31.61% 5.61%
Splunk -16.31% -14.98% -5.44%

Risk & Volatility

Cision has a beta of 0.6, meaning that its stock price is 40% less volatile than the S&P 500. Comparatively, Splunk has a beta of 2.15, meaning that its stock price is 115% more volatile than the S&P 500.

Institutional and Insider Ownership

51.4% of Cision shares are held by institutional investors. Comparatively, 91.9% of Splunk shares are held by institutional investors. 6.7% of Cision shares are held by company insiders. Comparatively, 0.3% of Splunk shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.


Cision beats Splunk on 8 of the 14 factors compared between the two stocks.

Cision Company Profile

Cision Ltd. provides public relations (PR) software, media distribution, media intelligence, and related professional services to businesses worldwide. The company enables public relations and communications professionals to manage, execute, and measure their strategic PR and communications programs. It offers Cision Communications Cloud, a cloud-based platform that enables companies and brands to build relationships with influencers and buyers in order to amplify their marketplace influence; and provides media database that offers access to influencers when planning a campaign, as well as to schedule and record various interactions with contacts. The company also provides PR Newswire that offers wire distribution services, as well as a suite of products and services for investor relations professionals, including distribution of earnings and other material news, Webcasts and conference calls, IR Website hosting, and virtual investor conferences. In addition, it offers media monitoring software that tracks and monitors content on digital, print, social, and broadcast sources. Further, the company enables its customers to assess media coverage by collecting and analyzing data and metrics on audience engagement, campaign reach and effectiveness, sentiment, and competitive benchmarking to quantify campaign results of earned media strategies, as well as provides data-driven insights that inform the creation of future campaigns and marketing investment. Cision Ltd. was founded in 2014 and is headquartered in Chicago, Illinois.

Splunk Company Profile

Splunk, Inc. engages in the development and marketing of software solutions. Its products include Splunk cloud, Splunk light, and Splunk enterprise. It also offers solutions for information technology operations, security, internet-of-things, application analytics, business analytics, and industries. The company was founded by Erik M. Swan, Michael J. Baum and Robin K. Das in October 2003 and is headquartered in San Francisco, CA.

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