Movado Group (NYSE:MOV) and Firstime Design (FTDL) Head-To-Head Analysis

Firstime Design (OTCMKTS:FTDL) and Movado Group (NYSE:MOV) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, risk, valuation, earnings, analyst recommendations, profitability and dividends.


This table compares Firstime Design and Movado Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Firstime Design 2.00% 8.23% 3.69%
Movado Group 9.07% 13.27% 9.14%

Volatility & Risk

Firstime Design has a beta of -0.22, meaning that its stock price is 122% less volatile than the S&P 500. Comparatively, Movado Group has a beta of 0.13, meaning that its stock price is 87% less volatile than the S&P 500.


Movado Group pays an annual dividend of $0.80 per share and has a dividend yield of 3.1%. Firstime Design does not pay a dividend. Movado Group pays out 30.0% of its earnings in the form of a dividend.

Analyst Ratings

This is a summary of current ratings and target prices for Firstime Design and Movado Group, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Firstime Design 0 0 0 0 N/A
Movado Group 0 0 2 0 3.00

Valuation & Earnings

This table compares Firstime Design and Movado Group’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Firstime Design $14.21 million 0.59 -$130,000.00 N/A N/A
Movado Group $679.57 million 0.87 $61.62 million $2.67 9.65

Movado Group has higher revenue and earnings than Firstime Design.

Institutional and Insider Ownership

71.4% of Movado Group shares are owned by institutional investors. 12.0% of Firstime Design shares are owned by insiders. Comparatively, 29.9% of Movado Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.


Movado Group beats Firstime Design on 11 of the 12 factors compared between the two stocks.

Firstime Design Company Profile

FirsTime Design Limited, through its subsidiaries, designs, imports, and distributes home goods and other sleep environment products in the United States. It provides clocks, headboards, tables, lamps, armoires, and folding beds. It sells its products through various retailers, as well as through a network of e-commerce channels. The company was formerly known as The Middleton Doll Company. FirsTime Design Limited is based in Pewaukee, Wisconsin.

Movado Group Company Profile

Movado Group, Inc. designs, develops, sources, markets, and distributes fine watches in the United States and internationally. The company operates in two segments, Wholesale and Retail. The company offers its watches under the Coach, Concord, Ebel, Olivia Burton, Rebecca Minkoff and Uri Minkoff, Scuderia Ferrari, HUGO BOSS, Juicy Couture, Lacoste, Movado, and Tommy Hilfiger brand names. It also provides after-sales and shipping service. As of January 31, 2018, the company operated 40 retail outlet locations. Its customers include jewelry store chains, department stores, independent regional jewelers, licensors' retail stores, and a network of independent distributors. The company was formerly known as North American Watch Corporation and changed its name to Movado Group, Inc. in 1996. Movado Group, Inc. was founded in 1961 and is based in Paramus, New Jersey.

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