Comparing SVMK (SVMK) and Autoweb (AUTO)

SVMK (NASDAQ:SVMK) and Autoweb (NASDAQ:AUTO) are both computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, profitability, risk, earnings, institutional ownership, analyst recommendations and dividends.


This table compares SVMK and Autoweb’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Autoweb -27.15% -36.90% -24.18%

Analyst Recommendations

This is a summary of recent ratings and target prices for SVMK and Autoweb, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SVMK 0 3 5 0 2.63
Autoweb 0 1 1 0 2.50

SVMK presently has a consensus price target of $16.38, indicating a potential upside of 1.83%. Autoweb has a consensus price target of $5.00, indicating a potential upside of 60.77%. Given Autoweb’s higher possible upside, analysts clearly believe Autoweb is more favorable than SVMK.

Earnings and Valuation

This table compares SVMK and Autoweb’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
SVMK $254.32 million 8.23 -$154.74 million ($1.43) -11.24
Autoweb $125.59 million 0.33 -$38.82 million ($1.10) -2.83

Autoweb has lower revenue, but higher earnings than SVMK. SVMK is trading at a lower price-to-earnings ratio than Autoweb, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

59.5% of SVMK shares are held by institutional investors. Comparatively, 22.8% of Autoweb shares are held by institutional investors. 26.3% of SVMK shares are held by insiders. Comparatively, 30.6% of Autoweb shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.


SVMK beats Autoweb on 8 of the 13 factors compared between the two stocks.

About SVMK

SVMK Inc. provides survey software products and purpose-built solutions that enable organizations to engage with their customers, employees, and the markets they serve in the United States and internationally. Its cloud-based SaaS platform helps individuals and organizations to design and distribute surveys that generate an average of approximately 20 million answered questions daily across approximately 190 countries and territories. The company offers SurveyMonkey CX, a net promoter score solution that transforms customer feedback into actionable insights; TechValidate, a marketing content automation solution; and SurveyMonkey Engage, an employee-focused solution, which measures employee experiences within an organization. It also provides SurveyMonkey Audience, a market research solution that enables organizations to easily gain real-time actionable data from targeted panelists; SurveyMonkey Apply, an application management solution that is primarily used by educational institutions and non-profits seeking to allocate scholarships and grants; and Wufoo, an easy-to-use form builder that helps users create Web and mobile forms, collect file uploads, and receive online payments. The company was formerly known as SurveyMonkey Inc. and changed its name to SVMK Inc. in March 2013. The company was founded in 1999 and is headquartered in San Mateo, California.

About Autoweb

AutoWeb, Inc. operates as a digital marketing company for the automotive industry in the United States. It assists automotive retail dealers and manufacturers to market and sell new and used vehicles to consumers through its programs. The company's products include new vehicle lead program, which allows consumers to submit requests for pricing and availability of specific makes and models; and used vehicle lead program, which allows consumers to search for used vehicles according to search parameters, such as price, make, model, mileage, year, and location of the vehicle. The company's products and services also comprise WebLeads+ that offers various coupon options, which display marketing messages to consumers visiting the dealer's Website; and Payment Pro, a dealer Website conversion tool that offers consumers real-time online monthly payment information, as well as sells fixed placement advertising across its Website to automotive advertisers. It owns and operates automotive Websites that offers consumers with the information and tools to aid them with their automotive purchase decisions; an automotive search engine that enables manufactures and dealers to optimize advertising campaigns; and AutoWeb Traffic Product, a pay-per-click advertising program that offer targeted offers to consumers based on make, model, and geographic location. The company was formerly known as Autobytel Inc. and changed its name to AutoWeb, Inc. in October 2017. AutoWeb, Inc. was founded in 1995 and is headquartered in Irvine, California.

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