Comparing Urban One (UONEK) and Cumulus Media (NASDAQ:CMLS)

Urban One (NASDAQ:UONEK) and Cumulus Media (NASDAQ:CMLS) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, profitability, risk, earnings, institutional ownership, analyst recommendations and dividends.


This table compares Urban One and Cumulus Media’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Urban One 35.83% 179.59% 13.25%
Cumulus Media N/A N/A N/A

Analyst Recommendations

This is a summary of recent ratings and target prices for Urban One and Cumulus Media, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Urban One 0 0 0 0 N/A
Cumulus Media 0 2 1 0 2.33

Cumulus Media has a consensus price target of $20.00, indicating a potential upside of 14.48%. Given Cumulus Media’s higher possible upside, analysts clearly believe Cumulus Media is more favorable than Urban One.

Earnings and Valuation

This table compares Urban One and Cumulus Media’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Urban One $439.10 million 0.19 $141.00 million N/A N/A
Cumulus Media $1.14 billion 0.21 $757.58 million N/A N/A

Cumulus Media has higher revenue and earnings than Urban One.

Insider & Institutional Ownership

30.3% of Urban One shares are held by institutional investors. Comparatively, 85.0% of Cumulus Media shares are held by institutional investors. 50.5% of Urban One shares are held by insiders. Comparatively, 0.6% of Cumulus Media shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.


Cumulus Media beats Urban One on 6 of the 10 factors compared between the two stocks.

About Urban One

Urban One, Inc., together with its subsidiaries, operates as an urban-oriented multi-media company in the United States. The company operates through four segments: Radio Broadcasting, Reach Media, Digital, and Cable Television. The Radio Broadcasting segment includes radio broadcasting operations that primarily target African-American and urban listeners. As of March 6, 2019, it owned and/or operated 60 broadcast stations under the Radio One tradename located in 15 urban markets. The Reach Media segment operates syndicated programming, including the Tom Joyner Morning Show, the Rickey Smiley Morning Show, the Russ Parr Morning Show, and the DL Hughley Show. This segment also operates, an African-American targeted news and entertainment Website, as well as other event related activities. The Digital segment owns iOne Digital, a digital platform serving the African-American community through social content, news, information, and entertainment Websites, including Cassius, Bossip, HipHopWired, and MadameNoire digital platforms and brands. The Cable Television segment operates TV One, an African-American targeted cable television network. The company was formerly known as Radio One, Inc. and changed its name to Urban One, Inc. in May 2017. Urban One, Inc. was founded in 1980 and is based in Silver Spring, Maryland.

About Cumulus Media

Cumulus Media Inc. owns and operates radio stations in the United States. The company operates through two segments, Cumulus Radio Station Group and Westwood One. It sells broadcasting time on its owned or operated stations to local, regional, and national advertisers; and network advertising. The company offers content through approximately 433 owned-and-operated stations in 88 United States media markets; and approximately 8,000 broadcast radio stations affiliates and various digital channels. Cumulus Media Inc. is based in Atlanta, Georgia.

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